Perfume advert.psd

I have chosen a perfume advert because i think this will allow more creativity and think than cosmetics adverts which tend to just be extreme closeups of perfectly polished models. I think my advert will appeal to social aspirers who want the status and glamour of living in London or the vintage feel which has become extremely popular

Perfume advert.psd
Originally uploaded by emilybk

recently. I chose the name London because it is it is internationally know, something everybody will recognise. London is often associated a glamorous celebrity life style. My perfume connotes that by buying this product you in some way will be able to own a piece of this lifestyle.
The age i think it will target is 20 -30 as they will be the people who like living in London because of the city atmosphere and because they have enough income to sustain this whilst still having some disposable income left to spend. The advert has a vintage feel to it due to the old perfume bottle and black and white images, as vintage has become very fashionable it may also appeal to people who have an interest int this and want a perfume to go with it. The colours i have used are limited to blue, red, white and black. the colours of the union jack which connote Britain and British pride this is also reflected in the old English name. By making it recognisable to Britain i am appealing to those who feel patriotic about heir country and want to support it. The font is script which seems authoritative making it seem as if it is for a high class of people looking for expensive goods to show of their wealth this is the same reason i chose the brand name, which sounds like and old fashion company e.g. Paul Smith or Ted baker.

When making my advert i used several skills. I took most of the photos on a recent trip to London i used the following camera techniques; long shot - for big Ben, London bus and the London eye. I used close ups for the perfume bottle and watch. In photo sop i use the magic wand tool on most picture so i could pick out just the images i wanted. with the pictures at the bottom of the page i changed them to black and white so that all the colours fitted together. using the saturation tool i changed the colour of the flag so it was less bright, i did this so that it did not stand out to much as i was only using it as a background. Another technique i used in photo shop was the gradient technique for the background i used this as i didn't want to leave any white spaces and wanted something more interesting than block colour.